MOHAWK – With a quirky name and a bevy of both classic and unique breads and confections, The Mad Batter Bakery is making a name for itself as a quality, family-run bakery.
Run by husband and wife team Kim and Jamie Jackson, with help from the whole family, the new bakery offers breads, rolls, doughnuts, pastries, filled breads and more from their shop, located at 111 W. Main St., Mohawk.
Jamie is the main baker, said Kim Jackson. He and one of the couple’s children spend the wee hours of every morning baking the goods for Kim to come bag up and prepare for sale at a more reasonable hour, she said.
Jamie Jackson began his baking career at the former Dan Dee Donuts in Herkimer, said Kim, where he worked for about 16 years. After that, Jackson spent many years at Heidelberg Bread. So when the couple discussed opening their own bakery, the answer was kind of a no-brainer.
“It’s something he really enjoys doing,” Kim Jackson said. “He’s been doing it his whole life. We figured we might as well do something we want to do.”
Undaunted by being in the middle of a pandemic, the Jacksons opened up shop in September, and say business has been good.
“At first, the focus was going to be on bread. That’s Jamie’s true passion,” said Kim. “But the doughnut sales just took off and have overpowered the breads.”
Not that they’ve given up on breads. The bakery offers varieties such as cracked wheat, white, rye, sunflower raisin, cinnamon and raisin walnut, daily. A fairly new – and thus far very successful – expansion has been into filled breads. Customers can request bread be filled with sausage, pepperoni, peppers, onions, cheese and sun-dried tomatoes.
Kim Jackson has dabbled in cake making as well.
“I’m by no means a professional cake maker, but we’ve received a number of cake requests and I do my best and so far the feedback has all been good,” she said, adding that they’re always looking for new things to try.
And at the end of the day, any baked goods that did not sell get donated to local nursing homes and public service departments.
The bakery is quickly gaining in popularity.
“It’s a great addition to the valley,” said customer Laura Covert, of West Winfield. “(They have) fresh, yummy donuts, the bread smells delicious, the staff is very friendly and the shop is clean and easy to get into. I will shop locally-owned businesses to give them support.”
The Mad Batter Bakery is open 5 a.m. to 5 p.m. Monday through Friday, with drive-thru service only from 4 to 5, and 8 a.m. to 4 p.m. on weekends.
Customers are urged to place specific orders ahead of time.
“My husband does the baking overnight and then when it’s gone for the day, it’s gone,” Kim said. “If someone knows they’re going to want something specific, just call ahead and we can prepare for that and make sure we have it.”
The Mad Batter Bakery can be found on Facebook, at madbatterbakeryny.com, and by phone at 315-985-9020.